WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

The agents are back. Not the secret service, but the AI agents, though they seem to have frighteningly much in common.

WPP has entered into a global partnership with TikTok, making it the first holding company to integrate TikTok Symphony generative AI tools into its marketing toolbox. WPP Open, the agency’s ...

WPP has announced the launch of Agent Hub on its AI platform for marketing, WPP Open. Designed to harness and scale WPP’s collective intelligence, this internal app store acts as a central library, ...