Google’s virtual try-on tool now allows shoppers to try on shoes, according to an Oct. 8 announcement. The new shoe try-on feature uses “state-of-the-art AI” to understand shapes and depths as well as ...

Brands reported a 2.5 times increase in sales conversion upon implementing virtual try-on technology, according to Perfect Corp’s AI trends report. Perfect Corp. surveyed industry leaders for their ...

Google's virtual Try-On tool is now live in India, shoppers can upload a photo and see realistic outfit previews, making ...

Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to Australia, Canada, and Japan. The tech giant also announced the feature now lets users ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. Almost as soon as the feature was released, users started ...

Google today launched its virtual apparel try-on tool in India, allowing shoppers to see how billions of clothing items — ...

Amazon already uses augmented reality to help you try hair colors and makeup, and now it's extending that technology to your feet. The company has launched a Virtual Try-On for Shoes feature in its ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

AI has been a part of the Google Shopping experience for a while now. In October last year, Google started showing an AI-generated brief with suggestions about the products users are looking for, ...

Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning announced a new feature called Virtual Try-On for Shoes that will allow ...