"We congratulate HUMAN for receiving MRC accreditation for Viewability measurement,” said George Ivie, CEO at MRC. “ This accreditation reflects a rigorous evaluation process, demonstrating HUMAN’s ...

Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade ...

Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly ...

Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? “IPG recognized that the industry had never effectively measured TV viewability,” ...

DV extends and continues accreditations across key capabilities, giving advertisers greater confidence in measurement accuracy and transparencyNEW YORK, April 23, 2026 (GLOBE NEWSWIRE) -- DoubleVerify ...

Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he ...

Zefr, the global leader in brand suitability technology for social platforms, today announced an expansion of its brand ...

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. May 27, 2021, 09:19am EDT Jun 07, 2021, 07:36am EDT This article is more than 4 years ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. A similar principle applies to the measurement of viewability and IVT (invalid traffic) ...

DoubleVerify says it is the first measurement provider to earn Media Rating Council accreditation for TikTok video viewability, extending its audited measurement to one of the fastest-growing social ...

NEW YORK—DoubleVerify has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, making it the first ...