Vertical software markets are very 'sticky' which means the LTV of an individual customer can be extremely long. These businesses have high pricing power as customers view their software as mission ...

In recent years, the artificial intelligence (AI) landscape has seen a dramatic evolution. Industry leaders such as OpenAI, Google and Anthropic Labs continue to make substantial strides in advancing ...

There are many market approaches and sales strategies in the security industry, but one that has gained momentum over the past two decades is the vertical market approach. Whether manufacturers are ...