(They may, of course, let your Design department have them – the ... is it that makes people want to replace their Dells? The Value Proposition is, in rather simple terms, the reason (the ...

Design a standout CTA ... "In the bustling marketplace of ideas and products, clarity is king. A strategy I stand by is the 'single-sentence value proposition.' This involves distilling the ...

Value Proposition Design is a “must have” for anyone creating ... added an Experiment Library to the book that equips you with ideas on how to test your assumptions. With Customer Development ...

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to ...

Defining The HowAboutWe Dating Value Propositions I am a co-CEO at HowAboutWe.com. Our goal is to help people fall in love and stay in love. We have two core products: and a membership service for ...

Of course I have to dip back into the business literature one more time. I really like the value proposition design tool. Stephen Abrams blogged about it a few months ago and it’s something we ...