Design a standout CTA ... "In the bustling marketplace of ideas and products, clarity is king. A strategy I stand by is the 'single-sentence value proposition.' This involves distilling the ...

(They may, of course, let your Design department have them – the ... is it that makes people want to replace their Dells? The Value Proposition is, in rather simple terms, the reason (the ...

Value Proposition Design is a “must have” for anyone creating ... added an Experiment Library to the book that equips you with ideas on how to test your assumptions. With Customer Development ...

Defining The HowAboutWe Dating Value Propositions I am a co-CEO at HowAboutWe.com. Our goal is to help people fall in love and stay in love. We have two core products: and a membership service for ...

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to ...

Of course I have to dip back into the business literature one more time. I really like the value proposition design tool. Stephen Abrams blogged about it a few months ago and it’s something we ...