Browser extensions have become an integral part of our browsers. Whether they are ad blockers or anti-viruses, they enhance our everyday productivity and significantly improve our convenience. Since ...

Meta is now allowing Facebook and Instagram to opt out of targeted ads, but it will be exclusively available for users living in Europe. The parent firm is now throwing options for them to avoid ...

Our phones know where we are and they know where we have been—the problem is they have a nasty habit of sharing that information with others. And the latest location tracking nightmare to hit phone ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. It’s hard to know where Chrome is going at the moment when it comes ...

Google might not be completely ready to give up website cookies just yet, but the company is certainly investigating alternatives like a user-tracking ad platform built into one of the most popular ...

Google Chrome launched its built-in tracking and ad-curation platform, “Privacy Sandbox,” on Sept. 7 for general availability, according to a company blog post ...

To absolutely no one’s surprise, Meta came up with a new way to track its users. Facebook Link History stores a list of websites and webpages that users have gone to from their Facebook feed. The ...

Apple's app tracking transparency tool, which lets users decide whether they agree to their data being tracked, began rolling out as part of iOS 14.5 last month. The feature requires apps to get users ...

New research examining what happens after Internet users in Europe land on an ad-supported website and express their “privacy choices” — using a flagship ad industry consent management platform which ...

A new analysis of the Instagram app has suggested that every time a user clicks a link within the app, Instagram is capable of monitoring all of their interactions, text selections, and even text ...

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.

Following the release of iOS 14.5 to the public last month, multiple apps began asking users to enable the App Tracking option. With the latest version of the Twitter app for iOS, users are now being ...