From chimes of the clock tower, the Sather Gate and that cursive Cal, icons of UC Berkeley are all over campus. But on Tuesday, the university rolled out an "updated brand identity," including two ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand. The logo change ...

While scrolling through social media, some users may have noticed that UC Berkeley’s logo changed on Tuesday for the first time in more than a decade. A yellow letter “B” in a serif font ...

A UC Berkeley task force hopes to solve an ongoing problem with the university’s branding: Some people think Cal and UC Berkeley are two separate schools. “Berkeley” has long been the name ...

will meet Oski the Cal mascot, and participate in card stunts at sporting events, where hundreds of students hold up cards that collectively display the famous UC Berkeley logo.

"If that block letter C is there, people know that's UC Berkeley." University officials say the B is not their new logo. They say the B monogram is only intended for small spaces where the full ...