At the center of innovation, Under Armour family rivalry and star soccer players sits what could be sports apparel's next big thing. Grant Wahl has the complex story of TruSox. This is a story about ...

In May 2018, at the final of the Champions League — a year-long tournament featuring Europe’s best soccer clubs — Gareth Bale, the man-bun-wearing Real Madrid star, hit one of those goals you ...

Sam is a football reporter based in London, covering clubs across the capital and the south of England. He was named Young Sports Writer of the Year at the 2016 SJA British Sports Journalism Awards ...

Kei Kamara was not having it on Thursday. The New England Revolution striker had been fined $1,250 by MLS for wearing Trusox -- a non-Adidas sock that increases grip over the team socks. Trusox are ...

Jim Cherneski tells a story about a visit to Manchester United. As the founder and chief executive of TruSox, a start-up sports company, he was there to hand out his socks to the players. Cherneski ...