The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was ...

Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. A lot of schadenfreude has floated around the recent U.S.

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

Know how blockchain technology is transforming the digital world and the future of advertising. Learn how it combats ad fraud ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

The General Motors brand is back with its fifth holiday ad, leaving much of its emotional formula in place.

Walmart is making job cuts that affect 1,500 corporate employees. The retailer is reducing roles to become more efficient and move faster. Walmart had 1.6 million U.S. employees in 2024. Months after ...