The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was ...

How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. A lot of schadenfreude has floated around the recent U.S.

Randall Rothenberg Proprietor Randall, Ltd. In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Know how blockchain technology is transforming the digital world and the future of advertising. Learn how it combats ad fraud ...