OpenAI says ChatGPT ads are not coming soon, but a new report reveals the company is still testing sponsored content inside ...

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...

As the Texas Tech basketball team was wrapping up a big 82-81 road win over sixth-ranked Houston on Saturday, Texas Tech director of athletics Kirby Hocutt took to social media to address ...

Linus Tech Tips is one of the most successful tech channels on YouTube. A look at the channel's earnings shows that a career ...

Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

Ryan Alpert speaks about why Tech was the right fit, creating a niche in Atlanta’s crowded sports scene and more. Georgia Tech Vice President and Director of Athletics Ryan Alpert listens to Georgia ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

While Georgia Tech Baseball was preparing for an elimination game in Oxford, MS, there was a big shakeup transpiring in the athletic department. There had been some buzz building that Michigan State ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...