System 1 has become a big buzz-phrase in the marketing industry—and deservedly so. The concept, developed by psychologist Daniel Kahneman, posits that decision-making is not entirely based on ...

In the latest of their new frontiers series, The Behavioural Architect’s Crawford Hollingworth and Liz Barker look at some of the myths that now surround Daniel Kahneman’s System 1 and System 2 ...

Small, easy-to-carry cameras and lenses are hallmarks of the Micro Four Thirds mirrorless camera system and reasons enough for many to choose it over the full-frame competition. The OM-1 Mark II ...

Compact, well-built and portable with plenty of modulation options. The built-in synth and the free Plug-Out SH-101 synth sound superb. Backlit interface with 'knob per function' ethos and no menu ...

A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

While no one can argue that the market research industry hasn’t been successful using mainstream methods, likewise no one can argue that we haven’t had our fair share of misses when it comes to new ...

In psychologist Daniel Kahneman's recent book, he reveals the dual systems of your brain, their pitfalls and their power To survive physically or psychologically, we sometimes need to react ...