In a world that is becoming increasingly complex, it was a welcome beacon to read the title of Chip and Dan Heath’s new book: Switch: How to Change Things When Change Is Hard. With great anticipation ...

The Heath brothers (coauthors of Made ... respectively and coauthors of Switch and Made to Stick, tackle the... Brothers Chip and Dan Heath—coauthors of Decisive and business school professors ...

We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from Made to Stick (2007) by Fast Company columnists Dan and Chip Heath.