As part of Starbucks’s reset, CEO Brian Niccol, former CEO of Chipotle and Taco Bell, is attempting to reestablish it as a ...

Starbucks (NASDAQ: SBUX) is in turnaround, and 2026 is forecast to be a pivotal year. CEO Brian Niccol's efforts are bearing ...

Starbucks Corporation SBUX is strategically reshaping its store base in North America, with management positioning strategic ...

In the months since, the company has acted relatively swiftly, focusing especially on shuttering locations in large cities.

In early January 2026, Starbucks was reinstated into Disney’s 2026 Disney Dining Plan and expanded brand partnerships, ...

CEO Brian Niccol, hired last year from Chipotle to revive Starbucks, no longer wants its stores to be right next to each ...

The campaign’s message is clear: “a protein snack deserves a protein drink”. This formula allowed Starbucks to tap into two ...

Starbucks is one of the most famous and successful chains in the world. Almost every country has a branch of this franchise ...

Starbucks’ CEO Brian Niccol discusses the challenges of scaling a turnaround across the company's large workforce and how the "barista connection" is key to the brand's recovery.

Starbucks is trading at peak valuation on optimistic estimates, as if its turnaround has already happened. Brian Niccol's "Back to Starbucks" strategy focuses on a smaller, high-quality menu, easing ...

Starbucks is shutting down its pick-up only stores just six years after introducing the concept, because they no longer mesh with the struggling coffee chain's overall strategy."We found this format ...

Starbucks is rethinking the role of "innovation" in running a coffee chain. After rolling out a new system of technical enhancements to streamline cold food and drink orders, the company made an ...