For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has ...

Snapchat video advertising performance will now be measured by rating agency Nielsen. The deal with Nielsen of New York means that Snapchat advertisements will more easily be compared to ...

Recently as I was developing big ideas for a customer relationship marketing program for a major over-the-counter wellness brand, I started to think about Snapchat. A global community, nowadays people ...

Snapchat is hustling to stay one step ahead of Facebook — and that means some snazzy new advertising features. Snapchat announced on Monday three new advertising offerings, including lenses that take ...

Snapchat is hoping for more advertisers to appear. The company, now known as Snap Inc., is looking to convince advertisers and marketers of its value, positioning itself as stronger than other digital ...

If you're a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already on your radar, it should be. Yet we’ve all heard reservations and predictions ...

Opinions expressed by Entrepreneur contributors are their own. In 2011, the idea for a new photo sharing and messaging app was born in a dorm room at Stanford University. The concept was simple: ...