Previously available solely as an untargeted national takeover, they will now be made available to purchase programmatically via the platform. Custom-built for the redesigned feed-based Discover ...

Snapchat is planning to make ads on the app more easily available to a wider range of advertisers on a self-serve basis, kicking off with the roll out of a Snapchat ad manager which will let clients ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes. The new ad units, called extended play commercials, can still be skipped after six seconds like ...