“You have a smooth brain. No ridges or lumps, no valleys or bumps,” a soothing voice says in a TikTok audio used in almost 100,000 videos. “All ideas slide right off.” The “smooth brain” TikTok audio, ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

From Jack Dorsey to Gen Alpha, everyone seemingly wants to go back to the internet of a decade ago. But is it possible to reverse AI slop and brain rot? Which implies, of course, that memes lack ...