Shaun McBride is as nice and easygoing as they come, but don’t let his chill vibe and cool exterior fool you. He’s smart, ambitious, and is playing large in an already massive arena of emerging ...

Known as “Shonduras,” Shaun McBride is a pioneer of new online content. After making a career out of stunts like refrigerator-skiing — drawing millions of eyeballs from the coveted under-35 ...

Here’s one way to parlay internet fame into cash: Get a gig with a traditional media company to help it figure out what works on social networks. McBride’s first project under the Viacom pact will be ...

(UPDATE: 02/21/17) They didn't hit 1 million subscribers, but they gave fans a who new view into their life as they livestreamed for a day on YouTube. The crew ended gaining 10,000 new subscribers in ...

Salish, Adley, and PaisLee compete in a Dress To Impress challenge in real life, where the winner earns their own Roblox game ...

We sat down with the trio for the extended weekend TalkingTech podcast to talk about the world of online video, from their perspective. For years, YouTube has been the only game in town--paying them ...

Lucrative advertising deals have become commonplace, but do users know what’s sponsored and what’s not? Lucrative advertising deals have become commonplace, but do users know what’s sponsored and what ...

Whenever you hear about the life and times of a social media influencer, it's natural to wonder how the hell anyone ends up with that gig. Usually, you find out it's a combination of creative ...

Shaun McBride, a popular creator on Snapchat and other digital platforms who is better known by his online handle Shonduras, had a message for marketers Tuesday at the Elevate Conference: trust ...

Here’s one way to parlay internet fame into cash: Get a gig with a traditional media company to help it figure out what works on social networks. Shaun McBride, a popular Snapchat creator better known ...