A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...

In today's fast-paced retail landscape, businesses must meet their customers wherever they shop, whether online, in-store or through third-party marketplaces. This is the core of multichannel selling, ...

Choosing the right sales channel is a crucial decision for product businesses. Whether to focus on wholesale, direct-to-consumer (DTC) sales, or a combination of both can significantly impact profit ...

As part of CRN’s Top 100 Executives Of 2025 list, we highlight 25 sales executives leading the channel charge. As artificial intelligence and cybersecurity become top priorities for many businesses, ...

Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

In the business realm, the techniques and tactics used in corporate sales can have a substantial impact on a company's financial performance. As businesses progress and change, sales methods also need ...

Forward Solutions today released a new case study showcasing how embracing a multi-channel sales and marketing strategy can deliver breakthrough growth for industrial manufacturers. With business ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...