Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with multichannel marketing software.

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

Danny Ackerman, senior director of product management at Urban Airship, guides you through how to get the most out of your SMS marketing strategy. What’s keeping you from improving your marketing ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

Did you know a recent study found that Americans check their phones 344 times daily, on average? That’s once every 4 minutes! It also means that an SMS from your brand can get your customers' ...

If you’re a publisher who has set up a Google SMS Channel, it’s likely that you already know about this: Google has been having problems delivering SMS / text alerts since the launch. Some messages ...