Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

This year’s Rolex news comes via WatchPro, which scooped the details on Rolex’s latest price increase via a leak of the brand’s 2026 U.S. Master Catalog, which sets the recommended retail prices for ...

Rolex’s new year price rise for the UK has come in at an average of around 5%, WatchPro analysis on January 1 reveals. The ...

While the best Rolex models haven't been a breeze to pick up at retail for a while now, they've at least been relatively well priced. Compared to the secondary market prices, Rolex at retail is quite ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

"I think it definitely created this false perception that the market was higher than what it actually is," WatchCharts founder Charles Tian said.

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...

A long-time insider favourite: a steel and platinum marvel with a deep sunburst blue dial that shifts with the light. The Yacht-Master spent years trading way, waaay above RRP; today, it’s one of the ...

Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...