global color authority Pantone has for the first time created a brand new shade: Pantone 17-3938 Very Peri, a vibrant periwinkle blue with violet red undertones. “It was really important for us ...

Last year, color authority Pantone named ‘Very Peri’ the Color of the Year. The periwinkle shade, which combines cool blue-purple with warm violet-red undertones, continues to be a popular ...