As businesses settle into the ‘new normal’ of the GDPR world, savvy marketers and legal experts will have had their heads firmly turned to the next, fast ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For those following the Chrome cookies saga closely, the decision to not phase out ...

Startups in need of a business model don’t have to drop more ads in their apps. Instead they can drop cookies on anyone who posts or views a hashtag, and get a revenue share from RadiumOne who ...

Demandbase, a B2B online targeting and personalization platform, has launched a cookie-less solution for B2B advertisers that allows them to retarget businesses that have visited their websites. The ...

On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a ...

AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used ...

Kadam: new technologies, improved retargeting, started redesign, participation in global conferences, and awards ...

As retargeting celebrates its 10-year anniversary, it's interesting to understand its origins and its evolution. Retargeting is exactly what it sounds like — it's the act of targeting consumers who ...