Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

Rational organization theory is the idea that an organization, such as a business, is a tool for achieving a definable goal or set of goals. A rational organization uses a formal structure to define ...

The short answer is no. The harder you try to be purely rational the less likely it is you’ll get there. What people have is the capacity for rational thought. This capacity exists on top (literally) ...

(The Conversation) — Just because you believe in evidence-based, scientific research – which is subject to strict checks and procedures – doesn’t mean that your mind works in the same way. Many ...

Is rational decision making inherently better than making decisions based on instinct? I was struck by this question during a presentation by Dr. Michael Etgen at our IBM Academy of Technology ...

When my students grow too dependent on their calculators, I ask them to find a number that, when multiplied by itself, gives them 2. Students quickly see that since 1² = 1 and 2² = 4, the answer has ...