Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

More than 90% of digital display dollars in the U.S. will be transacted programmatically in 2023, according to eMarketer estimates. What is programmatic advertising? The use of automated technology ...

Hazel Raoult is a freelance tech writer and works with PRmention. She has more than eight years of experience writing about ecommerce, technology, entrepreneurship, and all things SaaS. Hazel loves to ...

Advertising has funded journalism and kept the lights on for democracy since the steam age. But in recent years many ...

The ability to combine advertising and merchandising through a programmatic platform, using data to support decisions, will become one of the major steps taken by the online advertising industry to ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...