Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in ...

In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH. The session looks at the way that adoption of pdOOH is being encouraged, the ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

Programmatic advertising has powered a decade of growth in digital advertising. It’s also fueled demand for the same capabilities in other media formats. In the consolidated TV and radio industries, ...

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These ...

Speaking at The Drum’s Programmatic Punch event earlier this month, Halas said marketers will only make the most out of OOH programmatic if they start to treat it as a separate medium. “Say someone ...

January 7, 2026 - The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Walls in the physical world have been used as a communication medium from the days of the Neanderthal. However, the first recorded use of leases for billboards in physical-world advertising occurred ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home (OOH) advertising ...