After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease ...

With more ad sales being done programmatically, FreeWheel, Comcast’s ad-tech company has introduced a new product designed to enable media companies manage inventory across sales channels. FreeWheel’s ...

EXTE has become the first partner in Europe to integrate The Trade Desk’s Price Discovery and Provisioning (PDP) API, a ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Over-the-top inventory is now the apple of a digital advertiser’s eye. DSPs are focused on providing media ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

"The Deals API sync capability directly addresses a key inefficiency in the programmatic supply chain for high-value, curated, private marketplaces," said Anthony Katsur, CEO, IAB Tech Lab. "The ...

Widespread programmatic TV advertising deals will not take hold of the marketplace for at least 12 to 24 months -- with national TV deals coming online first. “The transformation will begin with ...

Integrations with several supply side platforms mean that OpenID audiences can be used for targeting and measurement across the entire TV ecosystem When you purchase through links on our site, we may ...

Programmatic technologies have transformed the digital advertising industry. But with the demise of the cookie, is the industry on the cusp of an evolution -- or a revolution? Publishers looking ahead ...

An advanced advertising firm focused on audience-based television campaigns now has programming interoperability for its “OpenID” identifier, which can determine linear and digital audiences and takes ...

NEW YORK, Dec. 4, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This ...