What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric. On Thursday ...

That isn’t by coincidence. Product management backgrounds are increasingly essential at the top of the corporate ladder today, particularly when it comes to facilitating organizational strategic ...

Most B2B marketing videos do not support the buyer's journey because the videos are product-centric. They accompany product introductions, reside on product pages, and are featured in product ...

ROHRBACH / ILM, GERMANY, February 25, 2025 /EINPresswire.com/ -- Contentserv, a leading provider of AI-fueled Product Information Management (PIM) and Product ...

In today's digital age, I don't believe businesses can continue to afford to be product-centric. Customers are more demanding than ever before, and they expect the best deal they can find every time ...

Centric Software(R) is pleased to announce that it is exhibiting at NRF 2026: Retail's Big Show at the Javits Center in New York Ci ...

The best products are often sparked as ambitious ideas that are pushed up against guardrails while barreling along the product development highway. The Fast Company Executive Board is a private, ...

As the founder-CEO of a technology company, I’ve come to realize that the heartbeat of every startup’s journey lies in creating software products that genuinely address the pressing needs of customers ...

CAMPBELL, Calif., Sept. 8, 2025 /PRNewswire/ -- Centric Software ® is pleased to announce that Hamilton Beach Brands, Inc. (Hamilton Beach) has selected Centric PLM ™ to serve as a single, actionable ...