Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

One of the best ways for B2B businesses to optimize their sales pipeline is to create a standardized language for each stage ...

Ongoing updates keep everyone aligned and informed. Use the positioning document as a guiding tool Refer to the positioning document during product development, marketing planning, and sales strategy ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Kellogg’s executive education sales and marketing programs combine the latest thinking with hands-on experience to inspire and elevate performance along every dimension of marketing impact, from ...

Permissioned intent data creates a more complete and dynamic insight for use at the market level by product teams, through to the marketing and sales teams when evaluating an ICP. Using this data, ...

His responsibilities will include delivering sales growth and market share results and ... Alex's extensive global experience ...

His responsibilities will include delivering sales growth and market ... Alex's extensive global experience in marketing, entrepreneurial startups, product development and engineering make him ...