Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

One of the best ways for B2B businesses to optimize their sales pipeline is to create a standardized language for each stage ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Verizon Business, sponsor of The Drum Awards for Marketing Americas, is rewriting the rulebook by merging product and ...

First-party data ensures accurate information because it’s derived from observing real people and can only be obtained by purchasing through authorized sources. These real-people audience insights can ...

Kellogg’s executive education sales and marketing programs combine the latest thinking with hands-on experience to inspire and elevate performance along every dimension of marketing impact, from ...

Gian Dela Rama is the chief product and artificial intelligence (AI) officer at Sprout Solutions, where he leads product ...

Our star salesman is the best closer I've ever seen. He sells products and services. He's paid a salary plus commission on gross sales. He does have some pricing latitude. I've noticed a fairly stable ...

A product launch success determines 81% of a drug’s sales performance ... they can make considerable savings on marketing budgets.” According to Hale, the number of available resources ...

CHICAGO, May 8, 2025 /PRNewswire/ -- The Society for Sales and Marketing Professionals in Science (SAMPS), in partnership ...