Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and ...

Powerade has revealed its new ad campaign as one of the partners for the World Cup, as you'll start seeing their new ads ...

Powerade has unveiled its limited-edition 'Legacy Lineup' of three new flavors—Blood Orange Kick, White Grape Wave, and Cold Berry Burst—ahead of the 2026 FIFA World Cup. The launch is part of its ...

The official sports drink of the 2026 FIFA World Cup is launching a limited-time ‘Legacy Lineup’ of new flavors.

The country’s two most popular sports drinks brands launched new soccer-focused campaigns Thursday ahead of the 2026 FIFA ...

Ahead of the World Cup, Powerade wants to remind athletes of all levels, from professionals to everyday players, that success ...

'Tangy' New Powerade Flavors Finally Arrive in Stores–Here's Where originally appeared on Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the ...

Lamine Yamal links his World Cup dream to a new Powerade campaign, offering a glimpse into his preparation and mindset ahead.

For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade Power Water. Both are hitting ...

Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's ...