Updated IAB podcast measurement guidelines improve consistency across audio and video podcasts as AI and streaming reshape ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of the Podcast Technical Measurement Guidelines v2.3, an update to the industry's technical ...

IAB Tech Lab, the standards arm of the IAB, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.

Spotify has announced that its podcasting platforms — Spotify for Creators and Megaphone — are adopting Apple's technology for video streaming, HTTP Live Streaming (HLS). Apple shared in February that ...