As global marketing firm WARC sees it, media planners must evolve to meet the demands of an increasingly complex, AI-driven ...

Learning action models is pivotal to the advancement of Artificial Intelligence (AI) planning, offering a framework for autonomously synthesising reliable and optimised strategies for complex ...

As marketers widely adopt large language model AI tools like ChatGPT, Gemini, and Grok to assist with mix media models, built-in bias is leaving radio in danger of being left out of ad budget ...

Have you ever looked at a huge spreadsheet and been unsure where to start? With several tabs, buttons, formulas and colors, spreadsheets can be intimidating. You may be reluctant to even open it.

Every utility, network operator and government not only needs to understand the interdependencies of different networks, but also how to leverage them to achieve the energy transition. The future of ...