DirecTV’s new AI screensaver turns users into avatars for ads, triggering privacy fears and backlash from frustrated ...

Amazon plans to bring personalized ads to its smart shopping cart, called the Dash Cart. The plan is to show product ads depending on the location of the shopper or items in the cart. Amazon believes ...

Meta will have to limit the reach of its personalized ads in the European Union. The region's Court of Justice has ruled that Meta's Facebook brand will need to obtain consent before delivering at ...

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Google Opinion Rewards may soon offer more surveys to users who enable personalized ads. These personalized ads are served across Google’s apps, services, and partner sites. Google Opinion Rewards is ...

Snapchat’s chief, Evan Spiegel, discusses the shifting ad market, ways to keep the internet safe for younger users and where the company is deploying AI. The personalized-ad element of the decision ...

Hong Kong (CNN) — Xiaotu was looking for a soulmate but the typical routes of meeting people on campus or swiping online dating apps just weren’t cutting it for him. Instead, the 23-year-old decided ...

Protect kids AI scams with practical steps for children online safety targeted ads, AI deepfake scams children, parental ...

Loyalty, where consumers remain dedicated to a specific brand, took on a new meaning Tuesday when Google advanced personalized member-only pricing, shopping and shipping benefits for retailers. The ...

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