W HAT BEGAN AS a small Williamsburg storefront in Brooklyn has evolved into an emerging jewelry empire with a cult following.

Besties, couples, sisters, mother-daughter sets - this one's for you! We’re looking for groups of 2–6 to help our Sparkle ...

Some moments deserve more than a passing trend—here’s what to know before embracing permanent jewelry as your forever ...

That's partially because I can't take it off. The permanent bracelet, a $144 chain from jewelry store Catbird, was welded to my wrist in June 2022. It's a process the shop calls "zapping," and ...

The Brooklyn-based brand's signature welded jewelry, customizable charm chains, and soft vintage aesthetic arrive in a treasure chest of a storefront.

Located inside Onyx Beauty Studio at 124 Ashman Circle, Weldflower is a "permanent" seamless jewelry bar run by Alana Hartman, who offers pieces like bracelets and rings that are welded together.