Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...

Pepsi has tapped Taika Waititi to direct — and appear in — its 2026 Super Bowl commercial. The Oscar-winning filmmaker tells PEOPLE exclusively that he “jumped at the chance” to work on another Big ...

THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge, letting a CGI bear have a blind taste test between Pepsi and Coke’s zero-sugar options.

When you think of an ice-cold glass of soda, usually two big brand names come to mind—and they’ve been dueling one another for your affection since they first popped onto the scene. This year, Pepsi ...

Over time, countless ads have captured the hearts of Americans and remained beloved years and even decades after their original air date. Big brands like McDonald's, Budweiser, Snickers, and Old Spice ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...

While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...