OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...

Time for a different sort of commercial break. Any subscriber to the ad-supported version of Hulu is bound to encounter the usual assortment of TV commercials that regularly interrupt a binge-watch of ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

New user reports suggest Roku is experimenting with pause-screen ads after its latest update. The testing appears to be limited, and isn't impacting many users. One user who pays for Discovery+ ...

Magnite, the independent sell-side advertising company, has announced the expansion of its ad solutions with the introduction of Pause Ads across a number of US streaming providers including DirecTV, ...

FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) platform ...

Roku users have some control over the type of ads they will see, as well as who can access their personal information. It can ...

NEW YORK, Sept. 23, 2025 (GLOBE NEWSWIRE) -- Kargo, the leading creative optimization platform, today unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and ...