Paige Bueckers, Juju Watkins and Cooper Flagg are officially ready for March Madness. Front-lining a new campaign for Gatorade, who knows how much athletes sacrifice to win, because as the world's most superior sports drink,

If Gatorade is going to let its "Is It In You?" slogan hang around for the better part of three decades, it occasionally needs to allow a new generation to determine what "it" is. For its latest March Madness campaign,