That’s an age-old debate, and one we won’t answer here. Yet for some reason, it’s also the approach many people use when they send emails and create a marketing message. You say something is “best” ...

Opinions expressed by Entrepreneur contributors are their own. No matter how you cut the deck, it is can be challenging to get publicity for your startup — especially if you are using the DIY strategy ...

Does the word "innovative" launch you into an eyeroll? Do you heave a sigh at the sight of the word "great"? Maybe you've just read too many press releases. Those words, and 48 more, made Shift ...