How will the consumer experience benefit from more search innovation on the open web? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...

Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public claims that search traffic is booming — and a stunning admission as the Justice ...

For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from ...

"It's clear from the preceding sentence that we're referring to 'open-web display advertising' and not the open web as a whole." Is it? When you purchase through links on our site, we may earn an ...

Google is asserting that web traffic is not suffering because of AI tools and that its search engine directs visitors to an unprecedented array of websites. But last week, Google contradicted this ...

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...

Google's CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late ...

What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising ...

Google believes that the open web is already dying as the DOJ wants to break up Google’s ad empire. Google lost this court battle in 2023, and the remedies trial is coming in two weeks. Both the DOJ ...

As the open web prepares to enter a critical new phase in 2026, one theme unites voices across the industry: quality will ...