Since launching online just over a month ago, Old Spice’s “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by late last ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. ‘The Man Your Man Could Smell Like’ Old Spice body wash spot was among ...

Well, you knew this was gonna happen. After the blast-off success of the Old Spice campaign, its hunky star, has been pop culture's man of the hour. Now he's going to appear in the movie, "Horrible ...

Call it the year's most inventive use of cross media. Call it the most powerful example in years of how a spokesperson can deliver a message. If fact, if you'd like, you can call it the most ...