In 2003 alone, Paris Hilton and Nicole Richie appeared on their reality-TV show “The Simple Life” in orange camo Von Dutch trucker hats; a 25-year-old Ashton Kutcher sat courtside at a Knicks ...

have helped bring the trucker and baseball caps back into popularity. “Last year, people started to thrift a lot more, and there was a lot of demand for old Von Dutch hats,” she says.

plops a Bass Pro Shops trucker hat on his head. The mesh-backed cap flashes the name and open-mouthed fish logo of the 49-year-old outdoor retailer, which is best known for selling reels and duck ...