Federer’s marketability, specifically his long-standing sponsorship deal with sportswear giant Nike, is one aspect of the tennis star’s life and career explored in a new book, “The Roger ...

Roger Federer and Sloane Stephens are among the few tennis players who left Nike and went on to partner up with other brands. Nike is a leading sportswear brand in tennis and one of the leading ...

A lack of innovative and appealing products has also tripped demand for Nike as rival brands including Roger Federer-backed On and Deckers’ Hoka attract customers with products considered more ...

As marketing partnerships were anticipated, his latest deal with Nike has left the tennis community with a dropped jaw. A prodigy at 21, he's leaving legends Rafael Nadal and Roger Federer in his ...

including Roger Federer-backed On ONON.N and Deckers' Hoka DECK.N, lured consumers with fresher and more innovative styles. In case you missed it: Nike plans to lay off 740 employees at its ...

Nov 29 (Reuters) - Upstart footwear brands such as On Holding and Hoka are grabbing more shelf space at retailers globally, competing with giants like Nike and Adidas as their catchy styles and ...

Federer left Nike in 2018 after 24 years, signing a $300 million 10-year contract with Japanese clothing chain Uniqlo. It was a number Nike felt was beyond its reach for a tennis player ...