Discover what clean beauty actually means, how it differs from natural skincare, and why beauty labels need a closer look.

Minimal makeup is changing everyday beauty standards. Explore how the natural beauty look fits today's makeup habits and ...

“Clean beauty” products avoid potentially harmful ingredients such as allergens and possible endocrine disruptors. But even natural ingredients in personal care products are not always safe. “Clean ...

The best-selling beauty brand is one of the leaders in plant-based skin care and was founded by Colombia-born namesake, Tata ...

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...

“Natural” may be one of the most ubiquitous buzzwords to flit around the beauty space, but the brands that actually earn the designation are rare—and for good reason. The word evokes a sense of ...