LeBron and Nike have partnered for 21 official shoes, while Durant has reached 16. In April, he joined James and Michael Jordan as the only NBA players to land lifetime deals with the company.

A furious Michael Jordan once issued a ban on wearing his iconic Jordan shoes to the team he owned, according to former NBA ...

NBA signature shoes have become a big part of the basketball world, with players and brands collaborating to create unique and innovative sneakers. These shoes are designed to showcase a player's ...

David Robinson – Nike Air Command Force Nike waited six years to create another signautre shoe for an NBA player and they ...

Shai Gilgeous-Alexander once told GQ his thought process on what makes a signature shoe stand out as an all time great.

Eighteen prospects previously ranked in our top 100 elected to withdraw their names from the 2025 NBA draft and return to ...

With lucrative endorsement deals, NBA stars elevate their personal brand, particularly through footwear partnerships. These shoe deals reflect both a player’s success and marketability ...

When he wore the player-exclusive white ... I was really just watching his feet.” Meanwhile, the NBA star credited the shoes ...

Former NBA All-Star Victor Oladipo was previously seen wearing the Serious Player Only "Player 1" shoes. Mogbo was selected by Toronto with the No. 31 pick in the NBA Draft earlier this summer. He ...

If Wilson were playing in the NBA, she would have long ago gotten a signature shoe, the on-court footwear designed with and for a player. More than two dozen NBA players have them. For years ...