There is a ton of talk about purpose and how it moves an organization forward, how a team’s mission is defined, and how the vision of the leader is laid out to make their direct reports move to action ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...