Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In ...

Hitachi will establish a structure, led by Hitachi Digital LLC(*1) based in North America, to create and implement global digital strategies that cut across the entire Hitachi Group, and to accelerate ...

CEO Nicholas Fink highlighted several key achievements, including significant progress in digital transformation, market outperformance in core categories, and strategic investments in brand building ...

Any brand leader or business owner will tell you that one of the most important aspects of the job is setting and measuring growth goals. Tracking growth isn’t just good for your bottom line; it’s ...