At the start of every year, millions vow to get fit, save money, or finally learn French, armed with the dubious belief that ...

Maxwell Maltz, the author of "Psycho-Cybernetics," called this tendency the "Snap-Back Effect." He used the analogy of a rubber band: you can stretch it only so far before it snaps back to its ...

This notion, although popular, lacks solid research backing and was originally based on observations by Dr. Maxwell Maltz, a plastic surgeon, in his 1960 book "Psycho-Cybernetics." Dr. Maltz noted ...