Abraham Maslow’s “hierarchy of needs” is a psychological model that seeks to understand behavioral motivations, and can be modified to help marketers understand shopping habits under lockdown. As the ...

Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex. Then came safety needs -- security, stability -- followed by ...

These included aspects that Abraham Maslow, a psychologist in the 1950s, defined as “Hierarchy of Needs”. Maslow’s theory postulates that human needs operate at five levels in the form of a ...

Building community deepens relationships with audiences. Here are several case studies of news companies doing just that.