OEFY, the Mars-owned brand which includes Orbit, Extra, Freedent and Yida gums, launched a new global campaign, “Total Overthink of The Head,” that is part of Mars Snacking’s “Chew Good” platform, per ...
The Mars company OEFY gum brands — Orbit, Extra, Freedent and Yida — target younger demos with a new campaign: “Total Overthink of The Head.” The creative by BBDO Chicago has gone nostalgic with a ...